Product designer
Product Design, from sketch to shipped.
A collection of UX & product design work, research, wireframes, prototypes and the occasional hard-won lesson.
See the workPrinciples
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Craft
Design quality isn't a setting you dial in. It's a standard you hold every day.
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Systems
The best solution also makes the next ten solutions easier.
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Clarity
Complexity is rarely the right answer. My job is to reduce friction, not add to it.
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Curiosity
I'm an early adopter, always exploring new tools and ways of working and sharing what I find.
I’m Melbourne-born, Seattle-based, and 15+ years into a career that’s taken me from creative agencies to banking (ANZ), enterprise tech (Nintex, Atlassian), and now Meta, where I lead design strategy across New Commerce and advertiser conversion experiences. I tackle dense, data-heavy workflows head-on and transform them into seamless, high-conversion tools.
At Meta, I’ve spent the last 6+ years spearheading ad creation funnels, merchant success frameworks (Shopify), and advertiser experiences that have unlocked billions in value for advertisers and sellers.
I’m relentlessly curious, enjoy working across functions, and bring ideas to life by blending analog sketching with ever-changing AI prototyping tools to build products that scale.
How I Work
I hold myself and the products I oversee to an uncompromising standard of design quality, think in systems by default and thrive in ambiguity. I translate product vision into design strategy. I live in the product, build foundations that make the next problem easier to solve, and bring structure where there is none, whether that’s aligning cross-functional teams in workshops, tying design decisions to business outcomes, or mentoring and supporting other designers.
Influences & Craft
- The Analog Baseline: Whether shooting on my Leica M6 and Rollei 35 T or sketching in Leuchtturm1917 journals, physical mediums keep me grounded. Every frame and line teaches discipline.
- AI & Rapid Tinkering: I actively explore and test the boundaries of AI-assisted design tools, using them as collaborative partners to push conceptual exploration further.
- Living the Product: I don’t just design for the ideal path; I dogfood products to understand real-world friction and edge cases firsthand.
- Mentoring & Teaching: From General Assembly to Meta’s Bridge to Tech program, I love helping aspiring designers turn raw curiosity into rigorous craft.
Work experience
Meta · Product Designer
Design lead across commerce and advertising surfaces. Scaled onsite TAM from $5.5B to $8.2B, unlocked $1.68B+ in revenue through SAOff migration, and exceeded team targets two years running. Sole designer supporting up to 12 engineers; expanded scope to lead a second product area in 2025.
Atlassian · Product Designer
Designed for enterprise collaboration products at one of Australia's most recognised technology companies.
ANZ · Senior UX Designer
Led UX design at one of Australia's largest banks, working across digital banking products at scale.
Nintex · UX Designer
Designed interaction and prototyping experiences for enterprise workflow software used globally across Microsoft's partner ecosystem.
General Assembly · UX Design Instructor
Tutored the next cohort of UX students after completing GA's intensive 12-week programme, an early signal of where my interest in teaching would go.