Product designer

Product Design, from sketch to shipped.

A collection of UX & product design work, research, wireframes, prototypes and the occasional hard-won lesson.

See the work

Principles

  1. Craft

    Design quality isn't a setting you dial in. It's a standard you hold every day.

  2. Systems

    The best solution also makes the next ten solutions easier.

  3. Clarity

    Complexity is rarely the right answer. My job is to reduce friction, not add to it.

  4. Curiosity

    I'm an early adopter, always exploring new tools and ways of working and sharing what I find.

Mirror self-portrait of Matthew raising a Leica rangefinder to his eye, in black and white with a warm brown tint

Profile

Melbourne-born. Seattle-based.

I work at Meta in Seattle as a product designer, where I lead design across NCE (New Commerce Experiences) and the Advertiser Experiences team.

I design simple products for complex systems.

As a Lead Product Designer with over 15 years of global experience spanning Australia and the U.S., I’ve worked in creative agencies, top-tier tech companies (Atlassian, Meta), and digital platforms. I take on dense, data-heavy workflows head-on and transform them into seamless, high-conversion tools.

At Meta, I’ve spent the last 6+ years spearheading ad creation funnels, merchant success frameworks, and advertiser experiences that have unlocked billions in value for the advertisers and sellers who use them. I’m relentlessly curious, enjoy working across functions, and bring ideas to life by blending analog sketching with ever-changing AI prototyping tools to build products that scale.

How I Work

I hold quality to an uncompromising bar, think in systems by default and thrive in ambiguity. I live in the product, build foundations that make the next problem easier to solve, and bring structure where there is none, whether that's aligning cross-functional teams in a workshop, tying design decisions to business outcomes or mentoring the designers around me.

Influences & Craft

  • The Analog Baseline: Whether shooting on my Leica M6 and Rollei 35 T or sketching in Leuchtturm1917 journals, physical mediums keep me grounded. Every frame and line teaches discipline.
  • AI & Rapid Tinkering: I actively explore and test the boundaries of AI-assisted design tools, using them as collaborative partners to push conceptual exploration further.
  • Living the Product: I don’t just design for the ideal path; I dogfood the products I build to understand real-world friction and edge cases firsthand.
  • Mentoring & Teaching: From General Assembly to Bridge to Tech, I love helping aspiring designers turn raw curiosity into rigorous craft.

Work experience

Meta · Product Designer

Feb 2020 to Present · NCE (New Commerce Experiences) and the Advertiser Experiences team

Design lead across commerce and advertising surfaces. Scaled onsite TAM from $5.5B to $8.2B, unlocked $1.68B+ in revenue through SAOff migration, and exceeded team targets two years running. Sole designer supporting up to 12 engineers; expanded scope to lead a second product area in 2025.

Atlassian · Product Designer

Aug 2018 to Feb 2020 · Sydney

Designed for enterprise collaboration products at one of Australia's most recognised technology companies.

ANZ · Senior UX Designer

May 2017 to Aug 2018 · Melbourne

Led UX design at one of Australia's largest banks, working across digital banking products at scale.

Nintex · UX Designer

Mar 2015 to May 2017 · Melbourne

Designed interaction and prototyping experiences for enterprise workflow software used globally across Microsoft's partner ecosystem.

General Assembly · UX Design Instructor

Sep 2015 to Dec 2015 · Melbourne

Tutored the next cohort of UX students after completing GA's intensive 12-week programme, an early signal of where my interest in teaching would go.