Product designer

Product Design, from sketch to shipped.

A collection of UX & product design work, research, wireframes, prototypes and the occasional hard-won lesson.

See the work

Principles

  1. Craft

    Design quality isn't a setting you dial in. It's a standard you hold every day.

  2. Systems

    The best solution also makes the next ten solutions easier.

  3. Clarity

    Complexity is rarely the right answer. My job is to reduce friction, not add it.

  4. Curiosity

    I'm always exploring new tools and ways of working, and sharing what I find with the team.

  5. Community

    Design is better when more people have access to it, inside teams and in the world.

Matthew sitting in front of the Meta sign at 1 Hacker Way, in black and white with a warm brown tint

Profile

Melbourne-born. Seattle-based.

I'm Matthew Brown, currently working at Meta as a product designer, where I lead design across the Shopify Meta App and Advertiser Experience (AdEx).

I have experience in user testing, developing wireframes, agile and lean UX, branding, advertising and digital design. I've worked with some of the best creative agencies, brands and tech companies, and tutored User Experience Design at General Assembly. I put this page together so the people I work with (and might work with) can understand me a bit better.

How I Work

I hold quality to an uncompromising bar, think in systems by default and thrive in ambiguity. I live in the product, build foundations that make the next problem easier to solve, and bring structure where there is none, whether that's aligning cross-functional teams in a workshop, tying design decisions to business outcomes or mentoring the designers around me.

Influences

  • Analog design, film photography and notebooks
  • Figma Make and the emerging space of AI-assisted design exploration
  • The craft of dogfooding, living in the products I build, not just designing them
  • Teaching design to people who don't see it as a career option yet

Work experience

Meta · Product Designer

Feb 2020 to Present · Shopify Meta App + Advertiser Experience

Design lead across commerce and advertising surfaces. Scaled onsite TAM from $5.5B to $8.2B, unlocked $1.68B+ in revenue through SAOff migration, and exceeded team targets two years running. Sole designer supporting up to 12 engineers; expanded scope to lead a second product area in 2025.

Atlassian · Product Designer

Aug 2018 to Feb 2020 · Sydney

Designed for enterprise collaboration products at one of Australia's most recognised technology companies.

ANZ · Senior UX Designer

May 2017 to Aug 2018 · Melbourne

Led UX design at one of Australia's largest banks, working across digital banking products at scale.

Nintex · UX Designer

Mar 2015 to May 2017 · Melbourne

Designed interaction and prototyping experiences for enterprise workflow software used globally across Microsoft's partner ecosystem.

General Assembly · UX Design Instructor

Sep 2015 to Dec 2015 · Melbourne

Tutored the next cohort of UX students after completing GA's intensive 12-week programme, an early signal of where my interest in teaching would go.